Interior designers, architects, discerning tourists and design-loving locals
Interior designers, architects, discerning tourists and design-loving locals swing through the doors of their William Street store. Whats the attraction? ClothFabric is old school. It designs and makes beautiful fabric by hand and the purists know it.
Julies designs are inspired by the Australian landscape. Walk into the store and you can almost feel the surrounds of our rainforests, bush and expansive outback.
Whats precious is that local crafts people are employed to dye, print, sew and make Cloth products. Everything in store is made in Australia, mainly Sydney in fact.
Having originally come from a village in rural Somerset, England, Julie is familiar with and seeks out the sense of community spirit and relationship building that is fostered in small intimate communities.
Her first ClothShop opened in Clovelly in 2000. The sense of an artisan in the local 'hood was new to the village and when the residents all embraced her with gusto she realised she had tapped into something rewarding and authentic.
Her move to East Sydney recreated some of those early days of being embraced by the locals. The difference now is that Cloth is not the only artisan-based business plying their craft to the hood.The idea has blossomed and the inner city streets are coming alive with creativity.
Okay, pause button. Twitter is indeed a great small business tool. Just received a message from Tawnie at http://fehrgameoutfitters.com and I'm genuinely interested! Okay, getting back to the post.
Julie loves the guerrilla-style street art that appears in laneways and streets, almost overnight it seems. Street art suggests a sense of community, a gentle coming together to take that edge off the grit of city living, she says.
Cloth adds some of it's own colour through a bit of yarn bombing. Yarn bombing is about people getting together using the gentle art of crochet to wrap up trees and posts and anything that will stand still long enough to be decorated. It is a world-wide movement and people love it.
I've got to give the deserved credit for this post partly to http://printingpeach.com. I got the idea for this post as a result of something I read from there site.
Posted in Design Post Date 12/15/2015